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Technical SEO
Crawlability, indexability, canonical URLs, redirects, XML sitemaps and internal linking — the foundations that help search engines discover and understand your pages.
SEO for the way people search nowBE SEEN.
BE SEEN.
GET FOUND.
GROW.
Search has changed. Your customers use Google, Maps and increasingly AI-powered answers to discover businesses. We help your website become easier to find, easier to understand and more useful to the people who matter.
Search visibility / Jurassic Design
Find a business like yours ⌕
01 / ORGANIC SEARCHUseful content. Clear answers.
Pages built around real customer questions.
02 / LOCAL DISCOVERYShow up where customers look.
Maps, business profiles and location signals.
03 / AI-POWERED SEARCHMake your expertise understandable.
✓ Built for people firstStructured, trustworthy and accessible information.
Technical SEOAI Search VisibilityGenerative Engine Optimisation (GEO)Answer Engine OptimisationLocal SEOCore Web VitalsStructured DataContent StrategySearch Intent
What matters now
Modern SEO. Not yesterday's tricks.
There is no single magic ranking switch. Sustainable search visibility comes from a fast, accessible website, genuinely helpful content, clear technical signals and a credible business presence.
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AI search visibility
Improve the clarity, crawlability and credibility of your content for AI-powered discovery. Explore our practical GEO approach, including AI Overviews, ChatGPT Search and Perplexity.
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Local SEO & Maps
Google Business Profile, consistent business details, relevant local landing pages and genuine reviews to support nearby customer discovery.
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Core Web Vitals
Improve real-world page experience with attention to LCP, INP and CLS, alongside mobile usability, accessible design and sensible image optimisation.
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Content & search intent
Answer the questions customers actually ask, build topical depth and create helpful pages that match informational, commercial and transactional intent.
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Schema & entities
Use appropriate structured data and consistent brand information to give search engines clearer context about your organisation, services and content.
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Trust & credibility
Showcase real experience, clear authorship where relevant, accurate information, reviews and evidence of expertise. No fabricated credentials or shortcuts.
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On-page optimisation
Useful titles and descriptions, logical headings, descriptive links, image alt text and page layouts that are easy for humans and crawlers to follow.
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Measurement & insights
Use Search Console and appropriate analytics to understand queries, visibility, clicks, conversions and which improvements are worth making next.
Search is evolving
Google is only part of the picture.
People still search using traditional results, but they also ask detailed questions, compare businesses in Maps and explore AI-generated summaries. Good SEO supports all these journeys without chasing every new buzzword.
- SEO — Search Engine Optimisation: making your website discoverable and useful.
- AEO — Answer Engine Optimisation: presenting concise, direct answers to real questions.
- GEO — Generative Engine Optimisation: a developing term for improving visibility in AI-generated responses.
- Entity SEO — helping search systems connect your business, services, locations and expertise.
These terms overlap. No agency can guarantee a mention, citation or placement in AI-generated answers.
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Be discoverableTechnical health and sensible site architecture.
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Be relevantHelpful content aligned with customer intent.
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Be credibleClear business identity and trustworthy evidence.
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Be usefulGreat mobile experiences and clear next steps.
Generative Engine Optimisation (GEO)
Make your business easier for AI search to find, understand and reference.
People increasingly ask AI search tools for recommendations, comparisons and explanations instead of relying only on a list of blue links. GEO is the work of making your business information accessible, clear, useful and credible enough to be considered when those systems assemble answers.
It builds on good SEO rather than replacing it. A well-structured website, real expertise and consistent information across the web matter more than gimmicks or claims of guaranteed AI mentions.
AI Overviews, ChatGPT Search and more
Discovery now happens through Google AI Overviews and AI Mode, ChatGPT Search, Perplexity and other AI-assisted experiences. Each system retrieves and presents information differently. There is no single submission or ranking method that guarantees visibility across them.
We help make your pages understandable to both conventional search engines and systems that retrieve, summarise or cite web sources.
Clear answers to real customer questions
Useful pages explain what you offer, who it is for, where you work, typical processes, costs where appropriate, and what makes your service different. Descriptive headings, concise answers, examples and accessible HTML make information easier to locate and interpret.
We organise information around genuine customer intent, not repetitive AI-keyword stuffing.
Make your business identity consistent
Keep your business name, website, contact details, service areas and services consistent across your website and relevant third-party profiles. Show real projects, clear policies, useful testimonials and verifiable experience.
Independent mentions and accurate citations can help establish context, but buying fabricated reviews or invented endorsements is not a GEO strategy.
Help crawlers access the right information
Important content should be available in crawlable page text, with sensible internal links, canonical URLs, descriptive page titles, and accurate XML sitemaps. We review robots.txt and relevant crawler access controls according to your preferences.
Appropriate Schema.org markup can clarify your organisation, services and page relationships, but schema alone does not secure AI citations or special placement.
Give search systems something worth referencing
Original case studies, first-hand photographs, clear specifications, up-to-date service details, transparent comparisons and helpful explanations make a page more valuable than generic copied content.
We favour accuracy, meaningful updates and visible evidence over producing large volumes of thin AI-written pages.
Track outcomes, not invented GEO scores
We can review search visibility, referral traffic where identifiable, branded searches, enquiries and a consistent set of relevant AI-answer prompts. AI citations can vary by query, location and time, so snapshots are indicators rather than guarantees.
There is no universal, authoritative GEO ranking score. The real objective is qualified visibility that leads to useful enquiries.
What GEO cannot promise: No one can force ChatGPT, Google or Perplexity to recommend a particular business, cite a specific URL or display the same answer every time. We focus on improving the quality, discoverability and credibility of the information those systems may use.
Our GEO approach
From invisible information to clearer AI discovery.
A practical GEO review looks at the whole journey, from what AI systems can access to what a potential customer can verify.
Find the gaps
Review the questions customers ask, what your pages actually answer, whether important content is crawlable, and whether your brand information agrees across the web.
Improve the source material
Strengthen service pages, useful FAQs, local relevance, project evidence, clear authorship where relevant, and appropriate structured data.
Check technical accuracy
Test structured data, indexing signals, internal links, canonicalisation and the way important content is rendered. Avoid misleading markup or unsupported claims.
Measure and refine
Monitor meaningful traffic and enquiries, review selected AI-answer results over time, and update pages when services, evidence or customer questions change.
How we approach it
Less jargon. More direction.
SEO works best when improvements are prioritised around your business goals, not a checklist of meaningless scores.
STEP 01
Understand
Identify your audience, services, competitors and the searches that matter to your business.
STEP 02
Review
Assess website structure, indexability, performance, content and local search presence.
STEP 03
Improve
Prioritise technical fixes, content opportunities and user experience improvements.
STEP 04
Measure
Monitor relevant visibility, enquiries and useful business outcomes, then refine.
Straight answers
SEO questions, answered.
Is SEO still important now that AI search exists?
Yes. Accessible, well-organised, reliable website content is still fundamental to organic discovery and can also support AI-powered search experiences. AI search does not remove the need for strong website foundations.
What is the difference between SEO, AEO and GEO?
SEO focuses on search visibility generally. AEO emphasises direct answers to questions. GEO is an emerging label for improving the likelihood that content is understood or referenced in generative AI experiences. The practical work overlaps considerably.
How can GEO help my business appear in AI search results?
GEO improves the foundations that help AI-powered search systems discover, understand and potentially reference your business: crawlable pages, clear answers, accurate business information, original evidence and trustworthy external signals. It cannot guarantee inclusion in any particular answer.
Does adding schema markup guarantee an AI citation?
No. Relevant structured data can help describe your business and content, but it is not a direct guarantee of inclusion, ranking or citation in AI-generated answers.
How do you measure GEO results?
We look at business outcomes such as enquiries and relevant traffic, alongside search visibility and repeatable checks of selected AI-generated answers. Results vary between platforms and over time, so we do not claim a universal GEO score.
Can you guarantee first place on Google or a mention in AI Overviews?
No. Rankings and AI-generated answers are controlled by the platforms and vary by query, user and time. We focus on worthwhile improvements, not guaranteed positions.
How long does SEO take?
Technical fixes can have an effect once search engines recrawl pages, while competitive content and authority-building often take months. Timing depends on the website, market and competition.
Do you help local businesses?
Yes. Local search can include your Google Business Profile, service-area content, consistent contact details and a website that clearly explains where you work and what you offer.
Ready to get found?
Let's make your website clearer, faster and more visible to the customers you actually want to reach.